Tuesday, 25 April 2017

Google Taking Steps to Discourage Fake News Sites

We have seen many websites, blogs, article, news, magazine sites publishing Fake News. Most of the time this was done intentionally to capture the attention of visitors or search engines and earn revenue. Intentionally generating fake or misleading content is not ethical, and using the name of the high brand or valued person to gain value is purely a sign of misleading info.

There are some websites who create Fake News and clearly states that those are fake and just of fun.

Discourage Fake News


Some SEO enthusiasts also build duplicate content using article spinners or copy paste articles from other sites. This also creates tons of misleading data resulting in the end user to land on a website which actually doesn’t have any relevance to it.

Google has announced that it will fight against the Fake News and also against the website putting misleading content or harsh content.

Internal Name – Google OWL Project (not confirmed yet) is already in place now and taking care of such content. Google has covered various aspects in this project which could impact on search rankings.

Discourage Fake News and Harsh Content and Low-Quality Search Suggestions.


Direct Feedback Tools – when you perform search and see an auto-complete or suggested search terms, you can actually report or send feedback to google about the quality of the suggestions. These feedbacks will help improve the search algorithm and put the quality search suggestions in place of fake or harsh ones.

discourage fake news Google search Autocomplete update_1
Image Source: Google



Google Featured Snippet update_1_2
Image Source: Google

Search Engines Like Google has already evolved its search results, however still facing criticism of placing low quality and offensive search results for which Google is taking necessary steps every now and then.

So if you are an SEO expert or agency with less or no knowledge about search algorithm, you must then update your knowledge and start working with clients on genuine content – Content is still the King, It needs to be unique and focused to your website niche.

Read the full info on here at Google’s Official Blog.

Wednesday, 19 April 2017

Most Common Website Designing Mistakes to Avoid and How VertiDesk Can Help

Today, sometimes it is so easy to build a website and launch within few hours. But sometimes it takes a week or a month to get online with the perfect website. Website Design Industry has grown a vast and continuously growing at a rapid pace with a lot of opportunities and options still available for website designers.

Most of the website designers sometimes forgot that website is to be built for the users. Fortunately, you need not be a highly experienced designer to build a nice website, but one must avoid some Most Common Website Designing Mistakes.

Most Common Website Designing Mistakes

Avoid these common mistakes in your website designing, you will see the difference in functionality and increase in visitors to your website.

What makes a website a ‘Good Website’

A Design may not have any limits, you can keep creating so many designs still. There isn’t any universal standard for a Good Website Designing, but it is how you build it. The tools or techniques used said to be the “Best Practices” used for building a great website.

vertidesk website designing

A Good Website Design must improve on: 

  • Usability

  • Neat and Clean

  • Readability

  • Highlight Call to Action

  • Quality Content

  • Interlinking

  • Mobile friendly

  • Security

Usability

The first question, who is going to use the website? simply the visitors, the end user. Who will buy your products or the services you offer. You don’t need a website for yourself but for visitors who will become your customers. A Good website design should focus on the usability first.

If it is a product selling website then you need a cart system, payment gateway, user accounts, reports etc.

If it is an informational corporate website then obviously you don’t need cart or payment gateway, you need user data, visitors who contact you for your business.

if it is a personal blogging website that all together you need is a content rich look.

So you need to be clear on the usability and give your visitors features or functionality they need with enhanced user experience (easy to use).

Neat and Clean

Do not afraid of white or blank space, Always give enough breathing space between each section of the web page. Do not mix the content, do not make the page look cluttered. Most of the website designers forgot that and try to put as much content on one page. This will end up in the cluttered website and hard to read content, you user may get confuse.

Avoid too many flashy content or images, always keep website Near and Clean.

Readability

Sometimes website designers or owners ask designers to put long Too long titles and repeat it in several instances. For a book publisher it may be fine, but for a website, it may be not the case.

Your readers seeing the same content, again and again, may not read it if there is something important. Always give Title and Subtitles to differentiate the parts of the page. Keep your content categorized, even properly categorize your blog post and keep them separate with pages.

Highlight Call to Action

For what purpose you need a website or a page? you must be clear and do not confuse your visitors, what to do?

Placing right Call to Action will help your website visitors to read it clear. If you are selling a product, your call to action may be “Buy Now” or “Add to Cart”. If you wish your visitors to contact you for the product of service you are offering, you call to action may be “Contact us” or “Call 9xxxxxxxxxx).

This will always give your visitors a reason to take an action you prefer your visitors to take from that page.

Quality Content

Always said “Content is King” always write content that matters most to your visitors, keep it generic from the user point of view and not your’s alone. Write unique content and never copy from other or competitor websites. It will lower your Search Engine Score and you will not rank high for that.

Use minimal H1 tags to justify your page, H2 tag for your subtitles. Using 1-2 H1 tags for the main title are fine at the top and just before the end of the page. Tag one or two different title is also fine, this way search engines will know about your primary keywords of that page.

Unique and to the point content will help search engines to discover your business and rank you higher in search results.

Interlinking

Website structuring and interlinking each page is most important, which many designers may forget sometimes. Badly placed navigation or located in odd place may result in visitor frustration and high Bounce rate.

The navigation menu should be easily accessible and should have enough space in between for clicks, especially on handheld devices like smartphones.

If you place 2 different linked text close, the user may not be able to click the right link he wants to click. Placing them with proper distance or using a block to differentiate both links will help. It also increases the usability and user friendliness.

Mobile friendly

With the increase in technology usage, smartphones are most commonly used for accessing websites. A website designer should see that a website must be mobile friendly (Responsive), not only for mobiles but for tabs, and other devices of different screen sizes.

Mobile friendly website tends to gain more visitors than desktop websites. Users will go away from a mobile device if it is not fit for their device. A mobile friendly “responsive” website is a key to Good Website Designing. Nowadays search engines also check if a website is mobile friendly or not if it is then you will rank high in search results from devices as well.

Security

Once you get a website if it important to secure website from hackers or spammers. A website designer must focus on building a website which is secure and make sure to further secure it.

There are various ways to secure a website, some of them are:

  • Get SSL Certificates

  • Malware Scanner

  • Secure Code

  • Auto Backup

  • Keep your code/script and database updated

Monday, 10 April 2017

.CLUB domain registration promo @ just Rs. 115.5


.CLUB is a perfect TLD for an established entity with thousands of members, an individual sharing his passion, an artist with a fan base or just about any community!
A .CLUB makes it easy for anyone to bring people together around common interests and passions – and own the perfect domain for your community.

Friday, 7 April 2017

What is web hosting or website hosting?

This is a very common question you may want to know about, once you look ahead getting your website built and make it live to the world wide web (Internet).
Once you are ready to get your website built from a web designer, he will ask you if you have web hosting /web space. You can either buy web space from web hosting providers or your website designer may provide you with the same.
Read on to know little more on the type of web hosting and what type of web hosting do you need?

Tuesday, 4 April 2017

Downtime Maintenance Notice - Migrating from Cloudlinux 5 to CloudLinux 6 servers

Attn: Maintenance Downtime Notice


Please be advised that our Linux hosting servers will be undergoing maintenance as per the schedule and reason mentioned below.

Reason: Migrate users from Cloudlinux 5 to CloudLinux 6 servers.

Start Time IST: Thursday, 6th April 2017 19:00

Affected Services: All services will be down for about 6 hours.


**Please Note: cPanel/WHM and Webmail service will be stopped 24 hours before scheduled maintenance. Clients will not be able to login to cPanel/WHM and webmail interface, till the migration process gets completed. Please do not schedule any critical activities at this time.

We will post an update once the process is complete.


Thursday, 30 March 2017

VertiDesk.com Updated - Visit for more info.

We have recently updated our website. Vertidesk.com
We are one of the emerging website designing company, based in Chandigarh, Mohali in India.

We specialise in WordPress website Design, Domain Registration, Website Hosting, SSL Security Certificates and lot more.

Contact us for more info or visit VertiDesk.com. Checkout our products, services.

-VertiDesk.

What is SSL and Why you need SSL security for your website?

What is SSL and Do you need SSL Security Certificate for your website?
It helps secure your website and customer data. SSL Certificates protect your customer’s personal data including passwords, credit cards and identity information. Getting an SSL certificate is the easiest way to increase your customer’s confidence in your online business.
Read on, why you need SSL since search engine like google giving a ranking boost to SSL secured website.
https://vertidesk.com